The Spice of Life

This image came in the other day from Florence Sumaray—one of the lucky people who attended the Launch Party and received a bottle of AURAS Spice Mix. Here’s one of the many uses for this versatile blend—sprinkled on popcorn, it adds a kick. The AURAS Spice mix came about as an attempt to create a less-salty and more sophisticated alternative to McCormick’s Season-All, and to balance the flavors of salty, peppery, floral and spicy. It’s a mix of salt, pepper, garlic and onion powder, paprika, chili powder and lemon peel, along with a bit of cumin, allspice and cayenne pepper. The AURAS Spice Mix is great on meats and fish, and adds a zing to vegetable sautés. It mates really well with brown sugar to create salty-sweet rubs for chicken or pork.

People have found lots of other uses for the Mix. Add a 1/4 cup to a bottle of ketchup and create a new flavor sensation. Use it as a topping for deviled eggs, or mix it with sour cream to have with latkes. What other good ideas will you discover using the Mix? We would love to hear about all of them.

It’s pretty easy to make the AURAS Spice Mix yourself (as well as the Savory Spice Blend featured on the same page) but we were wondering if it might be good enough to sell as a product all by itself. Sure, there’s no mystery to the recipe, but it is nice to have it ready-to-go. Is this a product that’s good enough for Prime Time? I know it’s great with Prime beef.

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