DxD Gets Media-Savvy With a Jingle

Everything is more memorable with a jingle attached to it. That was the thinking behind Rebecca Sugar’s idea for this short song. Yes, she is the daughter of DxD author Rob Sugar, but she has also written songs for Adventure Time, the popular animated series on Cartoon Network, where she is also a writer and storyboard artist. Try to keep this one out of your head.



DxD Launch Party Draws 200 Hungry Fans

Last night’s Delicious by Design launch party was a resounding success. Held at the studios of AURAS Design, the party was also a celebration of the company’s 30th anniversary. Two hundred friends, colleagues and clients crowded into the space, sampling recipes from the book and renewing old acquaintances.

Marty Ittner, a former AURAS designer wrote, “I’m in absolute awe. What an undertaking! The party, the food, the signage, the details, the crowd of admirers, the BOOK! All of it amazing, jaw dropping, wonderful.” She also sent along the pictures you see here.

Nine DxD recipes were prepared for the event, including two that are on this website but not in the book. The favorite just might have been our newest recipe—also our first dessert: Maui Wowie cookies, a salt-topped chocolate-chip macadamia nut confection.

Other dishes included bite-sized Fried Chicken nuggets based on the Pan-Fried Chicken recipe, De-Boned Herbed Turkey Breast, Un-ribbed Roast Beef, Not-Mac-and-Cheeses, Mom’s Chopped Liver and sides of Simplest Sweet Potatoes, Cole Slaw and Stuffin’ Muffins. It was like a little mini-Thanksgiving meal.

The party was, in part, an opportunity for AURAS Design to give a gift to the many people who have supported the firm throughout the years, and show off its space, a 1927 Mason’s Hall that was renovated 12 years ago to be the studio’s home.

Every party-goer was invited to take home a copy of the book in a stylish DxD grocery bag, along with a bottle of AURAS Spice Mix.

One person asked, “How did you convince a caterer to make all of these recipes?” The answer was simple. ALL of the food was prepared by Rob Sugar and his co-conspirator, Helen Rea. “Making 60 lbs of food for 200 people will make preparing a Thanksgiving dinner for 16 easy as pie—pecan in this case,” along with a cider-brined applewood grill-roasted turkey from local purveyor Maple Lawn Farms.

This Might Be the Best Recipe in DxD

Flat-Roast ChickenOur newest featured recipe has been such a tester’s treat that we almost didn’t want to give it away, but making the Flat Roast Chicken is so easy and so delicious that we can’t help ourselves. This roast chicken is enhanced by smearing a herbs de provence butter under the skin and coating with AURAS spice mixture. A quick dry brine makes the skin crisp and the meat juicy.

But the real game-changer from an ordinary oven-roasted bird is the way it’s prepared. This chicken is easily flattened using a technique that only takes a minute to do, but produces superior results to the much more complicated butterflying or spatchcocking methods. Cutting through the rib bones is ridiculously easy and the entire breast section opens like a car hood on a hinge so the bird is flattened with all the bones on one side and the meat on the other, protected by its skin. It might seem complicated, but look at the video,and you’ll see it’s really easy to do.

The complete recipe is also available on YouTube here:

DxD Books Are Here!

We’ve finally received the beautiful hardcover edition of Delicious By Design and couldn’t be happier with the printing or the product. Since we are designers, we are getting a thrill from the two aqueous coatings on the dust jacket and the spot gloss varnish throughout the interior. The images pop off the page and the book is a delight to graze. Just be prepared to be hungry, even if you’ve just eaten.

Thanksgiving Muffins—and Other Recipes That Didn’t Get into DxD

The most frustrating factor about Delicious by Design: 30 Years/30 Recipes was my own fault. I limited the number of dishes in the book tying the title into our anniversary. When I realized that I had so many great recipes, and that the promotion needed to get bigger, I cheated by making a distinction between side dishes and main dishes to keep the theme, but allow for more content.

That still wasn’t enough. There are great dishes that didn’t make it into the book, so I am remedying that by adding new recipes to this site. These first three are all amazing—and amazingly easy to prepare.

With Thanksgiving just around the corner, you have got to try making the Stuffin’ Muffins. If your guests’ response is anything like mine, they will be the hit of the dinner. In fact, I can’t imagine a more satisfying menu for Thanksgiving than these Stuffin’ Muffins, along with the De-Boned Herbed Turkey Breast, The Simplest Sweet Potatoes and the Brussels Sprouts for Haters.

Let me know how you like the recipes. I’ll be adding more in the near future—including some desserts.